高分帮做一个presentation。
发布网友
发布时间：2022-04-21 09:51
共3个回答
热心网友
时间：2023-06-22 00:32
Genearl Introction:
Sony Corporation is a Japanese multinational conglomerate corporation and one of the world's largest media conglomerates with revenue of $70.303 billion (as of 2007). Based in Minato, Tokyo, Sony is one of the leading manufacturers of electronics, video, communications, video game consoles and information technology procts for the consumer and professional markets, which developed the company into one of the world's richest companies.
Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its five operating segments — electronics, games, entertainment (motion pictures and music), financial services and other. These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony BMG Music Entertainment, Sony Ericsson and Sony Financial Holdings. As a semiconctor maker, Sony is among the Worldwide Top 20 Semiconctor Sales Leaders. The company's slogan is Sony. Like no other.
History:
In 1945, after World War II, Masaru Ibuka started a radio repair shop in a bombed-out building in Tokyo. The next year, he was joined by his colleague Akio Morita and they founded a company called Tokyo Tsushin Kogyo K.K., which translates in English to Tokyo Telecommunications Engineering Corporation. The company built Japan's first tape recorder called the Type-G.
In the early 1950s, Ibuka traveled in the United States and at then heard about Bell Labs' invention of the transistor. He convinced Bell to license the transistor technology to his Japanese company. While most American companies were researching the transistor for its military applications, Ibuka looked to apply it to communications. Although the American companies Regency and Texas Instruments built the first transistor radios, it was Ibuka's company that made them commercially successful for the first time.
In August 1955, Tokyo Telecommunications Engineering released the Sony TR-55, Japan's first commercially proced transistor radio. They followed up in December of the same year by releasing the Sony TR-72, a proct that won favor both within Japan and in export markets, including Canada, Australia, the Netherlands and Germany. Featuring six transistors, push-pull output and greatly improved sound quality, the TR-72 continued to be a popular seller into the early sixties.
In May 1956, the company released the TR-6, which featured an innovative slim design and sound quality capable of rivaling portable tube radios. It was for the TR-6 that Sony first contracted "Atchan", a cartoon character created by Fuyuhiko Okabe, to become its advertising character. Now known as "Sony Boy", the character first appeared in a cartoon ad holding a TR-6 to his ear, but went on to represent the company in ads for a variety of procts well into the mid-sixties. The following year, 1957, Tokyo Telecommunications Engineering came out with the TR-63 model, then the smallest (112 × 71 × 32 mm) transistor radio in commercial proction. It was a worldwide commercial success.
University of Arizona professor Michael Brian Schiffer, Ph.D., says, "Sony was not first, but its transistor radio was the most successful. The TR-63 of 1957 cracked open the U.S. market and launched the new instry of consumer microelectronics." By the mid 1950s, American teens had begun buying portable transistor radios in huge numbers, helping to propel the fledgling instry from an estimated 100,000 units in 1955 to 5,000,000 units by the end of 1968. However, this huge growth in portable transistor radio sales that saw Sony rise to be the dominant player in the consumer electronics field was not because of the consumers who had bought the earlier generation of tube radio consoles, but was driven by a distinctly new American phenomenon at the time called rock and roll.
Origin of name
When Kogyo was looking for a Romanized name to use to market them, they strongly considered using their initials, TTK. The primary reason they did not is that the railway company Tokyo Kyuko was known as TKK. The company occasionally used the acronym "Totsuko" in Japan, but ring his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. Another early name that was tried out for a while was "Tokyo Tele-tech" until Morita discovered that there was an American company already using Tele-tech as a brand name.
The name "Sony" was chosen for the brand as a mix of the Latin word Sony or son(us) and also a little boy sonny, which is the root of sonic and sound as well as familiar word of everybody called a boy in February 1955, and company name changed to Sony in January 1958. Morita pushed for a word that does not exist in any language so that they could claim the word "Sony" as their own (which paid off when they successfully sued a candy procer using the name, who claimed that "Sony" was an existing word in some language).
At the time of the change, it was extremely unusual for a Japanese company to use Roman letters instead of kanji to spell its name. The move was not without opposition: TTK's principal bank at the time, Mitsui, had strong feelings about the name. They pushed for a name such as Sony Electronic Instries, or Sony Tele-tech. Akio Morita was firm, however, as he did not want the company name tied to any particular instry. Eventually, both Ibuka and Mitsui Bank's chairman gave their approval
Notable Sony procts, technologies and proprietary formats
Sony has historically been notable for creating its own in-house standards for new recording and storage technologies instead of adopting those of other manufacturers and standards bodies. The most infamous of these was the videotape format war of the early 1980s, when Sony marketed the Betamax system for video cassette recorders against the VHS format developed by JVC. In the end, VHS gained critical mass in the marketplace and became the worldwide standard for consumer VCRs and Sony adopted the format. While Betamax is for all practical purposes an obsolete format, a professional-oriented component video format called Betacam that was derived from Betamax is still used today, especially in the film and television instry.
Early Sony procts included reel-to-reel tape recorders and transistor radios.
A Sony VCR
In 1968 Sony introced the Trinitron brand name for its line of aperture grille cathode ray tube televisions and (later) computer monitors. Trinitron displays are still proced, but only for markets like India and China. Sony discontinued the last Trinitron-based television set in the USA Spring of 2007. Trinitron computer monitors were discontinued in 2005.
Sony launched the Betamax videocassette recording format in 1975. In 1979 the Walkman brand was introced, in the form of the world's first portable music player.
1982 saw the launch of Sony's professional Betacam videotape format and the collaborative Compact Disc format. In 1983 Sony introced 90mm micro diskettes (better known as 3.5-inch floppy disks), which it had developed at a time when there were 4" floppy disks and a lot of variations from different companies to replace the then on-going 5.25" floppy disks. Sony had great success and the format became dominant; 3.5" floppy disks graally became obsolete as they were replaced by current media formats. In 1983 Sony launched the MSX, a home computer system, and introced the world (with their counterpart Philips) to the Compact Disc or CD. In 1984 Sony launched the Discman series which extended their Walkman brand to portable CD procts. In 1985 Sony launched their Handycam procts and the Video8 format. Video8 and the follow-on hi-band Hi-8 format became popular in the consumer camcorder market. In 1987 Sony launched the 4mm DAT or Digital Audio Tape as a new digital audio tape standard.
In addition to developing consumer-based recording media, after the launch of the CD Sony began development of commercially based recording media. In 1986 they launched Write-Once optical discs (WO) and in 1988 launched Magneto-optical discs which were around 125MB size for the specific use of archival data storage.
In the early 1990s two high-density optical storage standards were being developed: one was the MultiMedia Compact Disc (MMCD), backed by Philips and Sony, and the other was the Super Density disc (SD), supported by Toshiba and many others. Philips and Sony abandoned their MMCD format and agreed upon Toshiba's SD format with only one modification based on MMCD technology, viz EFMPlus. The unified disc format was called DVD which was marketed in 1997.
Sony Discman
Sony introced the MiniDisc format in 1993 as an alternative to Philips DCC or Digital Compact Cassette. Since the introction of MiniDisc, Sony has attempted to promote its own audio compression technologies under the ATRAC brand, against the more widely used MP3. Until late 2004, Sony's Network Walkman line of digital portable music players did not support the MP3 de facto standard natively, although the provided software SonicStage would convert MP3 files into the ATRAC or ATRAC3 formats.
In 1993, Sony challenged the instry standard Dolby Digital 5.1 surround sound format with a newer and more advanced proprietary motion picture digital audio format called SDDS (Sony Dynamic Digital Sound). This format employed eight channels (7.1) of audio opposed to just six used in Dolby Digital 5.1 at the time. Unlike Dolby Digital, SDDS utilized a method of backup by having mirrored arrays of bits on both sides of the film which acted as a measure of reliability in case the film was partially damaged. Ultimately, SDDS has been vastly overshadowed by the preferred DTS (Digital Theatre System) and Dolby Digital standards in the motion picture instry. SDDS was solely developed for use in the theatre circuit; Sony never intended to develop a home theatre version of SDDS.
In 1998, Sony launched their Memory Stick format; flash memory cards for use in Sony lines of digital cameras and portable music players. It has seen little support outside of Sony's own procts with Secure Digital (SD) cards commanding considerably greater popularity. Sony has made updates to the Memory Stick format with Memory Stick Duo and Memory Stick Micro.
Sony and Philips jointly developed the Sony-Philips digital interface format (S/PDIF) and the high-fidelity audio system SACD. The latter has since been entrenched in a format war with DVD-Audio. At present, neither has gained a major foothold with the general public. CDs are preferred by consumers because of their ubiquitous presence in consumer devices.
The PlayStation 2 (PS2)
In 1994 Sony launched the PlayStation (later PS one). This successful console was succeeded by the PlayStation 2 in 2000, itself succeeded by the PlayStation 3 in 2006. The PlayStation brand was extended to the portable games market in 2005 by the PlayStation Portable. Sony developed the Universal Media Disc (UMD) optical disc medium for use on the PlayStation Portable. Although Sony tried to push the UMD format for movies, major studios stopped supporting the format in the Spring of 2006.
In 2004, Sony built upon the MiniDisc format by releasing Hi-MD. Hi-MD allows the playback and recording of audio on newly-introced 1GB Hi-MD discs in addition to playback and recording on regular MiniDiscs. Recordings on the Hi-MD Walkmans can be transferred to and from the computer virtually unrestricted, unlike earlier NetMD. In addition to saving audio on the discs, Hi-MD allows the storage of computer files such as documents, videos and photos. Hi-MD introced the ability to record CD-quality audio with a linear PCM recording feature. It was the first time since MiniDisc's introction in 1992 that the ATRAC codec could be bypassed and lossless CD-quality audio could be recorded on the small discs.
Sony is currently touting the Blu-ray Disc optical disc format, which competed with Toshiba's HD DVD. As of quarter three of 2007, Blu-ray Disc had the backing of every major motion picture studio except Universal, Paramount and Dreamworks.. Since then, Blu-Ray has ended up as the dominant HD media format, with Toshiba announcing their defeat, and plans to stop supporting HD DVD on the 19th of February 2008. In December 2006 Sony debuted their first Blu-ray player, the Sony BDP-S1 with an MSRP of US $999.95.
On September 10, 2007 Sony unveiled Rolly (Sony), an egg-shaped digital robotic music player which has colour lights that flash as it “dances” and has flapping wings that can twist to its tunes. Movements along with the music downloaded from personal computers and Bluetooth can be set. Rolly, which will go on sale in Japan on September 29, 2007, has one gigabyte of memory to store tunes. Sony also developed dog-shaped robots called Aibo and humanoids and Qrio
热心网友
时间：2023-06-22 00:33
In 1994 Sony launched the PlayStation (later PS one). This successful console was succeeded by the PlayStation 2 in 2000, itself succeeded by the PlayStation 3 in 2006. The PlayStation brand was extended to the portable games market in 2005 by the PlayStation Portable. Sony developed the Universal Media Disc (UMD) optical disc medium for use on the PlayStation Portable. Although Sony tried to push the UMD format for movies, major studios stopped supporting the format in the Spring of 2006.
In 2004, Sony built upon the MiniDisc format by releasing Hi-MD. Hi-MD allows the playback and recording of audio on newly-introced 1GB Hi-MD discs in addition to playback and recording on regular MiniDiscs. Recordings on the Hi-MD Walkmans can be transferred to and from the computer virtually unrestricted, unlike earlier NetMD. In addition to saving audio on the discs, Hi-MD allows the storage of computer files such as documents, videos and photos. Hi-MD introced the ability to record CD-quality audio with a linear PCM recording feature. It was the first time since MiniDisc's introction in 1992 that the ATRAC codec could be bypassed and lossless CD-quality audio could be recorded on the small discs.
Sony is currently touting the Blu-ray Disc optical disc format, which competed with Toshiba's HD DVD. As of quarter three of 2007, Blu-ray Disc had the backing of every major motion picture studio except Universal, Paramount and Dreamworks.. Since then, Blu-Ray has ended up as the dominant HD media format, with Toshiba announcing their defeat, and plans to stop supporting HD DVD on the 19th of February 2008. In December 2006 Sony debuted their first Blu-ray player, the Sony BDP-S1 with an MSRP of US $999.95.
热心网友
时间：2023-06-22 00:33
以前我们老师也让我们做过,不过资料现在没有了.不好意思
