新闻论文英文摘要!!!急求!高分!

发布网友发布时间：2022-05-07 20:46

共1个回答

热心网友时间：2022-07-01 10:05

In the new century, the conventional advertising business of china comes into a bottleneck after years of rapid development. But a clever advertising way which the viewers can’t avoid occurs to the media men, meanwhile easily accepted, namely, Proct Placement. As a marketing that parasitizes media, the Proct Placement already has a history of more than 100 years in fact. The strongest trait of the Proct Placement is to change the overt advertising which is resisted by the modern viewers into a hidden advertising which can be accepted easily by the viewers without psychological resistance.
We live in a world of advertisement which place into each aspect of our daily lives, jobs, study and entertainments like a cell in the world. It is impossible for us to avoid seeing its colorful light or hearing the information of proction, service and ideas from each corner. Even it is possible for us to sniff the advertising and feel it. Some advertisings buss like a bomber, like reciting scriptures, which annoy; however some are quiet and easily accepted which bear a good advertising effect on the contrary. This is it, now and then, here and there, Proct Placement exists.
Key words: Proct Placement; spring evening; TV plays