发布网友 发布时间:2022-05-17 03:50
共2个回答
热心网友 时间:2023-09-30 09:43
3.2 implementation of the internationalization of the brand development strategy of international brands such as Nike's global strategy worth considering. In 2003, Nike's sales in overseas markets for the first time more than half of total revenue, which mainly benefit in Brazil, Japan and the United Kingdom's rapidly expanding international market. Also in the field of Nike soccer in the United States does not beat Adidas, which hopes to have a breakthrough in the European market, and to copy their model of success in the United States is the main way the company. Nike brand's international development in two main ways. First, the use of large-scale aerial bombardments means of marketing. If in the past decade or so, the British Premier League's Manchester United received a total of 4 from Nike. Billion dollars in sponsorship. And Nike is in the world have access to this great club's influence in the area of goods and uniform management of the business. This was followed by the signing of a large number of world-renowned football players, such as the effect on the team in Barcelona, Spain, was just 2004 World Player of the Year Ronaldinho and the popular English Premier League star Wayne Rooney is Nike's signing players, which in addition to players In a variety of market competition must wear Nike shoes, but also regularly involved in the proction of the ads.热心网友 时间:2023-09-30 09:44
3.2 Implementation of the internationalization of the brand development strategy of international brands such as Nike's global strategy worth considering. In 2003, Nike's sales in overseas markets for the first time more than half of total revenue, which mainly benefit in Brazil, Japan and the United Kingdom's rapidly expanding international market. Also in the field of Nike soccer in the United States does not beat Adidas, which hopes to have a breakthrough in the European market, and to copy their model of success in the United States is the main way the company. Nike brand's international development in two main ways. First, the use of large-scale aerial bombardments means of marketing. If in the past decade or so, the British Premier League's Manchester United received a total of 4 from Nike. Billion dollars in sponsorship. And Nike is in the world have access to this great club's influence in the area of goods and uniform management of the business. This was followed by the signing of a large number of world-renowned football players, such as the effect on the team in Barcelona, Spain, was just 2004 World Player of the Year Ronaldinho and the popular English Premier League star Wayne Rooney is Nike's signing players, which in addition to players In a variety of market competition must wear Nike shoes, but also regularly involved in the proction of the ads.