求翻译感谢!!!

发布网友发布时间：2022-04-26 17:24

共2个回答

热心网友时间：2023-10-17 03:50

One, the pursuit of excellence and scarcity of proct strategy ( Proct ):1 of the pursuit of excellence in proct qualityThere's no doubt that Valentino is the world's advanced customization and senior clothing 's top luxury brands as the integration of Italy manual and French Valentino workmanship exquisite beyond compare, the introction of advanced imported fabrics and luxurious luxury style workmanship is exquisite, the Valentino brand clothing from whole to every little detail, make it reach the acme of perfection. Splendid, beautiful bright is Valentino brand characteristics. Mens garments, Ladies Garments, bags, shoes perfume, belt, jewelry, watches, glasses, scarves and other related to daily life, party, party business, in various occasions.2 rare yield limitFor luxury goods scarce first, only the use of raw materials and proction and sales are rarely can the value of training to become the pursuit of procts3 pay attention to the details of the design and packagingToday's luxuries in proct detail generally consider many, today's consumers are demanding more and more on the details of the pursuit of a more perfect quality, often businesses use the gorgeous packaging attracted consumers, through the packaging makes consumers believe the proct value for money.Packaging & Luxury4 unique proct concept association( 1) the origin of the concept( 2) proction technology concept5 in the brand into the royalty and celebrities colorValentino is the world's haute couture and ready-to-wear top luxury brand. Innovative design and strict proction process as a brand concept, referring to Valentino, people naturally feel this name has the Rome nobility. Valentino represents a palace-style luxury, high profile was hidden deep calm, from 60 time since has been Italy 's national brand, innovative design concept and strict proction processTwo, high-end positioning and game of price strategy ( Price ):Luxury is luxury properties determined by price itself, is a brand management strategy. Luxury in pricing when considering the brand positioning, target consumer affordability, and instry in a competitive price level, the implementation of pricing strategy,In the market for Valentino. Only for high-end market, targeting high-end specificity, brand awareness will be dilated using, service object is the successful people and the social elite, luxury users and owners can only be successful people and social elite, not the Valentino through the extension of the brand to occupy in the low-end market, so destined to make successful people and social elite abandoned, lost noble status and thus the loss itself position. Luxury brands generally will not be a promotion price. If the price drops to all can accept, and commodity attacks are rich enough to make most people have this brand, the brand has been abandoned as a luxury brand, the market for luxury goods discount mostly is merely in processing survival purposes, not the real meaning sales promotion, give the customer a discount purchase in advance the message is for they usually purchase price of procts to thank.In three, along with the time evolution and the three-dimensional integrated channel strategy ( Place ):1 of the top 5 star hotel2 high-grade commercial shopping centerThe 3 international famous shopping street4 luxury goods exhibition5 luxury one book centerIn four, the pursuit of style and culture communication strategy ( Promotion ):1 luxurious and delicate coexist in public relations activitiesThe 2 media matching and creative content of the advertisementIn 3 cross-cultural communication strategy4 high-end brands joint promotion trend

热心网友时间：2023-10-17 03:50

A, the pursuit of excellence and scarcity of Proct strategy (Proct) :
1 the pursuit of excellence in proct quality
No doubt Valentino is the world's advanced customization and ready-to-wear's top luxury brand as the fusion of Italy and France Valentino of manual work of exquisite, advanced import fabrics and showily luxury style of work correctly, make warren tino brand clothing from the whole to the every little detail, strive to properly. Richly showily, beautiful colourful bright is warren tino the characteristic of the brand. Men's clothing clothing, women's clothing, bags and shoes perfume, belts, jewellery, watch, glasses, scarf, which involve to people living at ordinary times, party, business, the party and so on each occasion.
2 content with rare for expensive yield limiting
It's rare for luxuries first priority, only in the raw materials of the proction or rarely to value the quest to be fully chasing procts

3 attention to detail design and packaging
Today's luxury procts generally consider in detail a lot, and now consumers to detail wants more and more at the same time to pursue the perfect quality, often using luxuriant packaging businessman attracted consumers, through the packaging make consumers believe the proct content is worth somewhat.

Packing all show costly

4 the unique proct concept lenovo
(1) the concept of origin
(2) manufacturing process concept

5 the brand into the royalty and celebrities colour
Valentino is the world's advanced customization and ready-to-wear's top luxury brands. Continue to innovate and design and proction technology as the brand concept, talked about Valentino, people will feel this name is the Roman noble flavor. Valentino is representative of a palace type of luxury, but hidden deep in high-profile calm, from the s has been the Italian national brand, innovative design concept and strict proction process

Second, high-end positioning and the Price strategy game (Price) :
The high price of luxury goods by luxury properties of the decision itself, is the brand operation strategy needs. Luxury in pricing are considering the brand positioning, target consumers bear ability, and instry competitive price level under a pricing strategies,
On the market in valentino. Only to high-end market, the orientation of the high-end specificity, brand awareness can never use expansion, service object is successful and social elite, luxury users and owners can only be successful and social elite, valentino can't the extension of through brand to capture ZhongDiDuan market, so let the successful people to and social elite abandoned, lose the identity of the noble and lose up its own position. Luxury brands are generally not price promotion. If the price down to all people can accept, and commodity attack also enough to make most people rich can have this brand, the brand will have to give away as a luxury brand, the current market luxury goods on sale in most is only deal with the purpose of survival, not the real sales promotion, and give the customer a discount for buying the news can be purchased at ordinary times for their procts for the general.

Three, evolution and the stereo integration with The Times of channel strategy (Place) :

1 the top 5 star hotel
2 shopping center high-grade business
3 the international famous brand shopping street
4 luxury famous brand exhibition
Five luxury book center
Four, the pursuit of style and cultural integration communication strategy (Promotion) :
1 luxury and meticulous coexist public relations activities
2 media match and originality connotation of the AD
3 fusion of the Chinese and western culture communication strategy
4 high-end brand combined promotion trend

求翻译 感谢!!!

求翻译感谢!!!