发布网友 发布时间:2022-04-24 19:04
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热心网友 时间:2023-10-03 13:03
把分给我 职场白领英语:广告宣传活动对话 InthisconversationTanyaNicholstheownerofanicecreammanufacturingcompanyistalkingwithhermarketingmanagerCarlaHutchisonabouttheadvertisingcampaignforthecompany‘snewice-creamsandwich. Tanya:GoodmorningCarla.Howareyoutoday Carla:I‘mdoingfine.Howaboutyou Tanya:Greatthanks.Sowhat‘sthestatusofouradvertisingcampaign Carla:AsImentionedbeforeit‘llbeanationalcampaignstartingnextmonth.We’vedecidedtouseavarietyofmediaforfullcoverage.Firstwe‘llhave30-secondspotsontelevisiononceadayfor3weeks.Atthesametimewe’lldo15-secondradiocommercials3timesadayinselectedcitieswithlargepopulations.Finallywe‘llhavesomeoutdooradsusingbillboardsnearmainentrancestobigcities. Tanya:Whatstylewilltheadsuse Carla:We‘refocusingonsliceoflifeshowinghowyoucanbeatthesummerheatbybitingintoacoolice-creamsandwich.There’llbesomereasonwhythrownintohypeourchoiceofflavorsandshoweveryonethey‘renotstuckwithjustvanilla. Tanya:Soundslikeanidealapproach.Willwehaveanewslogan Carla:Definitely.Theadvertisingagency‘sworkingonthatrightnow.They’llhavesomeproposalsreadybytheendoftheweek. Tanya:Soundslikewe‘llhaveawinneronourhands! 中文: 在这个对话中TanyaNichols是一家冰淇淋生产公司的老板她正在和她的市场部经理CarlaHutchison就公司新的冰淇淋三明治的广告宣传活动谈话 Tanya:早上好Carla.你今天过得怎么样 Carla:我很好你呢 Tanya:很好谢谢我们公司的广告宣传作得怎么样了 Carla:正如我以前所提到的我们下个月开始的宣传活动是全国范围内的我们已经决定利用各种媒体做全面宣传首先我们在电视上做持续三个礼拜的广告每天一次时间为30秒钟传同时我们还会在被选中的人口较多的城市的电台广播中宣传每天三次每次时间为15秒最后我们还会有一些户外宣传活动在 大城市的主要入口处树立广告牌 Tanya:那么采取什么样的风格呢 Carla:我们将把焦点放在日常生活方面告诉你只要吃一个冰淇淋三明治就能消除夏日炎热我们还会通过对多样性口味选择的宣传告诉大家推荐我们公司产品的原因香草并不是惟一的口味 Tanya:似乎是个完美的方案我们会有新的口号吗