请讲这篇零售业价格战的摘要翻译成中文!!急

发布网友 发布时间：2022-04-30 02:24

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热心网友 时间：2023-10-05 13:41

Abstract: The reform of retailing in our country has just reached a starting step. After entering WTO, under the futher deepening of our economic reform and opening-up, the competition in retailing market is even more severe. In this mariket, every retailing enterprise must take a certain kind of way of competition in order to survive and develop. Competition in price is always an effective and wide-accepted method for the particular effect of price. Every retailing enterprise has invented various method of price campaign to deal with competition.
Price campaign, in some way, is positive because it can enlarge the enterprice's rate of occupying market, then enlarge the size of enterprice itself, and at last seize the leading position of the whole business. But every coin has two sides. While enlarging the market share, consisting virulent competition in price has also done harm to retailing business. It is of great real meaning to analyze theoretically the cause of price campaign of retailing enterprises and find countermeasur.
This article mainly explains the competition methods of our retailing market, and introces the method generally accepted by most companies. The main point is the advantage and disadvantage of price campaign, as well as its cause. It also raises an idea that consisting price campaign is bad for the long-term development of an enterprise, and suggests countermeasures to restrain it and that retailing enterprises should choose a non-price method to compete.

Key words: retailing; retailing enterprise; price campaign; advantage in competition

人工翻译

热心网友 时间：2023-10-05 13:41

China’s retailing instry is still in infancy but is facing increasing competition with China’s greater opening of the domestic market on WTO entry, and every retailer is looking for a competition strategy to survive and to grow, for which price cut may be the most direct and ease answer for retailers with many retailers jostling in slashing prices amid a competitive market environment.

The price war initiators may see a short-term boost to their market presence and positions, but price cut is a double-edged sword that will definitely hurt profitability of retailers in a longer term despite of possible larger market share. Therefore, it is quite meaningful to analyze the underlying reasons for price wars in the retailing instry and to find solutions.

The paper describes the competition in China’s retailing sector to introce that price cut is the most common practice in competition, and the paper details on the blessings and .curses of price war for retailers as well as the underlying factors to conclude that the price war is not a sustainable business strategy. The paper also suggests that retailers should develop better competitive strategies to curb unhealthy price wars.

Key words: retailing instry, retailer, price war, competitive advantages

热心网友 时间：2023-10-05 13:41

Our country retail trade transformation also only is at the startstage, in joins after WTO, our country economy reform and the toforeign countries opening up further deepen, the retail trade marketcompetition is more intense. In the so intense market environment,each retail sales enterprise can adopt the certain competition way,enables oneself to survive and to develop. As a result of the priceunique function, the price competition often becomes the competitionform which quite effective also widely uses. Each retail salesenterprise all price war form emerges one after another incessantly,dazzling, goes should to the market competition.
The retail sales enterprise hits the price war, has the certainpositive role in certain aspects, can make the enterprise to expandthe market share to arrive again to the expanded scale occupies theprofession superiority status. But, the price competition is adouble-edged sword. Enhances the enterprise market share at the sametime, continues the malignant price competition also gave the retailsales enterprise already the retail trade market to bring the harm.Theoretically the thorough analysis retail sales factory pricecompetition behavior origin, and discovers its concretecountermeasure, has the extremely important practical significance.
This article has made the certain elaboration to the present ourcountry retail market competition form, introced at present retailsthe price competition form which the enterprise generally uses. Thereason analyzed the price to have fought which with emphasis which theadvantages as well as the price war forms, elaborated continued theprice war was is disadvantageous to enterprise's long-timedevelopment, and proposed how suppressed the malignant price war, aswell as the retail sales enterprise should choose the non- pricestrategy to come to be supposed to various aspects competition.
Key word ] retail trade, retail sales enterprise, price war,competitive advantage

热心网友 时间：2023-10-05 13:42

现在的不是中文吗？？
还要怎么翻译？？！！
不明白！！