英语辩论Advertisements are helpful in mass consumption.我是正方，演讲最后要有一个一分半的总结陈词

发布网友发布时间：2022-11-07 06:30

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热心网友时间：2023-11-01 07:31

First,Chineseadvertisementshaveimprovedtheiradvertisingtechniques.Atthebeginning,thelanguageofadvertisementswassimple,themusicinsipidandtheimagescoarseandcrude.Later,somebetterforeignadvertisementscametoChineseTVandnewspapers."Wherethereisamountain,thereisaroad;wherethereisaroad,thereisaToyota."ThewordsoftheJapaneseadvertisementpublicizingtheToyotacarareveryabsurdbutimpressiveandeasytomemorize."Nestlecoffeeistastyindeed."TheAmericanadvertisementpromotingthesaleoftheNestlebrandcoffeehasbecomeanewhouseholdphraseinChina.Graally,Chineseadvertisementsalsohavelearnedhowtodressthemselvesup.Theyhavestrangeandhumorousassociations,charming,deepmalevoices,colourfulimagesandsongsthatarepleasingtotheearandeasytolearn.sForthesereasons,thecommercialsforSantanacars,FudcolourfilmandOrientbeverageshavesuccessfullyattractedaTVaudience.Second,lifeneedsadvertisements.Everythinginmodernsocietyislinkedtoinformation,whilethemainfunctionofadvertisementsistodisseminateinformationoncommodities,service,culture,employment,studentenrollmentandevenmarriage.Ofcourse,onecanobtainsuchinformationbylisteningtohearsayandmakingon-the-spotinvestigation,buttheinformationprovidedbyadvertisementsindoubtlessthemostdirect,comprehensiveanddetailed.Associetyadvances,people'sdemandshavebecomemoreandmonediversified,andthecommoditiesandserviceprovidedbysocietyhavealsobecomemoreandmorediversified.Ontheotherhand,aslivingtempoquickens,peoplehavelessleisuretime.Iftheywanttospendtimefindingsuitablecommodities,serviceandemploymentopportunities,theyhavetorelyonadvertisements.So,unconsciously,peoplehavechangedtheirhatredforadvertisementstoanacceptanceantilizationofthem.But,etocertainconditionsinChina,theChinesedonothaveagreatneedforadvertisementsforthetimebeing.ThatisbecauseChineseeconomyisnothighlydeveloped,andthesupplyofmanycommoditiesfallsshortofconsumers'demands.Sothemoreconsumersseetheadvertisements,theangriertheybecome.Second,people'slivingpacehasnotquickenedtotheextentthattheyhavenotimetogoshoppingleisurely.Manycanevenfindtimetowalkthestreetsringtheirworkhours.Thereisnoneedforthemtoread"theshoppingdirectory".Thereareevenfewerpeopledependingonadvertisementstoseekemployment,forthereisnotmuchflowofthelabourforce.Earlierthisyear,IdiscoveredthattheannualbusinessvolumeofaUSadvertisingcorporationwasashighas$6billion,morethan12percentofthatofChina'sexportslastyear.Iwasreallytakenabacktofindthatanadvertisementcorporation-haddevelopedtosuchanextent.Itissaidthatadvertisingisindispensabletothelivesofpeopleindevelopedcountries.Withoutexception,peoplereadadvertisementsbeforegoingshoppingorlookingforjobs.Itisagainstthissocialbackgroundthatadvertisinghasdevelopedsomuchinthesecountries.Anideacomestome:Astheeconomydevelops,advertisementsmayfinallypenetrateeverycornerofourlife.ThedaywillcomewhenallChinesewillrealizethatadvertisingisessentialtoallofus.好Advertiserstendtothinkbigandperhapsthisiswhythey'realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveaflairforself-promotionandbecausetheyhavesomuchmoneytothrowaround."It'siniquitous,"theysay,"thatthisentirelyunproctiveinstry(ifwecancallitthat)shouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon'ttheystopadvertisingandrecethepriceoftheirgoods?Afterall,it'stheconsumerwhopaysThepooroldconsumerlHe'dhavetopayagreatdealmoreifadvertisingdidn'tcreatemassmarketsforprocts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaif.wethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroceustonewproctsorreminsoftheexistenceofoneswealreadyknowabout.Supposingyouwantedtobuyawashing-machine,itismorethanlikelyyouwouldobtaindetailsregardingperformance,price,etc.fromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisements,butthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenare,too!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.Wouldyouenjoygazingatablankwallorreadingrailwaybye-lawswhilewaitingforatrain?Wouldyouliketoreadonlyclosely-printedcolumnsofnewsinyourdailypaper?Acheerful,wittyadvertisementmakessuchadifferencetoadrabwalloranewspaperfullofthedailyrationofcalamities.Wemustnotforget,either,thatadvertisingmakesapositivecontributiontoourpockets.Newspapers,commercialradioandtelevisioncompaniescouldnotsubsistwithoutthissourceofrevenue.Thefactthatwepaysolittleforourdailypaper,orcanenjoysomanybroadcastprogrammesiseentirelytothemoneyspentbyadvertisers.JustthinkwhatanewspaperwouldcostifwehadtopayitsfullpricelAnotherthingwemustn,tforgetisthe"smallads"whichareinvirtuallyeverynewspaperandmagazine.WhatatremendouslyusefulserviceheyperformforthecommunitylJustaboutanythingcanbeaccomplishedhroughthesecolumns.Forinstance,youcanfindajob,orsellahouse,announceabirth,marriageordeathinwhatusedtobecalledthe"hatch,matchanddispatch"columns;butbyfarthemostfascinatingsectionisthepersonalor"agony"column.Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumanature.It,sthebestadvertisementforadvertisingthereis!不好FakeAdvertisingSeekstheGullibleWanttomakegasolineanddieselfuelinyourownhome?Wanttohavethecapacitytodrinkathousandshotsofboozewithoutbeingtipsy?Wanttoaddthreecentimetresamonthtoyourheight?Soundsridiculous?Theseimpossibledreamshavebeenofferedtopeopleinthiscountry.AndtheyarejustafewexamplesofthefalseadvertisingthathasbecomeoneofthemajorproblemshoundingamodernizingChinesesociety.Lastyear,theChineseConsumers'Associationalonereceived55,871complaintsaboutthedeceptiveadvertising,morethandoublingthefigurefor1987.Inspiteofrepeatedcrackdownstheirnumbersarestillincreasingeachyear,accordingtoofficialswiththeState,AdministrationofInstryandCommerce(SAIC).Fakeadvertising,whichappearsmostlyinprintmedia,cheatsconsumers,andinsomeseriouscases,threatensgulliblepeople'slives.Aspartofthelatestcampaignagainstphoneyhuckstersthisyear,theBeijingAdministrationofInstryandCommercehasjustforbiddenallpublicationstocarrythecolumncalled"Tipsonhowtogetrich."Thoughmanypeoplehavelearnedaboutaproctoratechnologythroughthecolumn,muchoftheinformationinthecolumnisprovidedbyswindlers.Forinstance,afteraprivateschooladvertisedthatitwasofferingacourseonhowtomakefluorescentlamptubesathome,afarmerfromJilinProvincecametoBeijingtolearntheskills.However,afterspending30,000yuanoffamilysavings,thefarmerdidn'tproceasingletube.Realizingthewholetbingwasahoax,thebankruptfarmerrepeatedlyattemptedsuicide.AccordingtoSAICofficials,thereareseveralreasonsfortherampantfakeadvertising.First,someenterprises,especiallytownshipandprivateones,usefakeadvertisingtopushsalesoftheirsubstandardorfakeprocts.ShengXincheng,aprivatebusinessmaninXinjiang,advertisedforhis"finecow-hideshoes."CustomersoutsideXinjiangsenthim180,000yuan($48,000)onlytogetbackinferiorplasticshoes.Second,manynewspapers,magazinesandothermediataketheadvertisingbecausetheyneedthemoneyanddon'tcareabouttheethicsofthead'scontents.Third,Chinadoesnothaveeffectivelawsandregulationstopreventsuchadvertising.追问十分感谢你的回答，但词间没有间距诶，而且太长了