高分请专业英语人士帮忙翻译一段文字!!!
发布网友
发布时间：2022-04-29 23:27
共2个回答
热心网友
时间：2022-06-25 21:17
Focus on the hotel's excellent reputation and brand image。
The connotation of a hotel brand is to be from the hotel's location (grade, size, consumption, customer base) Departure, which is a hotel provided to the customers core consumer content is a hotel's image in the minds of consumers. For example illustrate, A hotel brand is service, playing is the service brand, is their most central hotel is the best service. B or hotel brand that is comfortable, may be B core competitiveness of the hotel is his decoration, and his room comfort, and so the best bar. This is my current level of understanding of hotel brands.
1. Customer-oriented, value-creating
Hotels should be in improving the service based on the daily norm, so that features, high added value and customer satisfaction a high degree of harmony and unity among the three parties so as to emphasize personalized service and fine service, so that your guests feel unique service characteristics, and thus comprehensive upgrade hotel service grade and level. Beijing International Club Hotel, guests in order to create a "home away from home" feeling, cancel the restaurant floor service vehicles. Attendant with a clean basket full bloom hygiene procts, cleaning the room. Bedding and stationery delivered by the waiter has placed in the hands. Although this increases the amount of labor, but the "home" atmosphere has concentrated a lot.
Fine service to make services more perfect, more affection. Service, seemingly without any "big" to speak of, but each a "minor issues" and both are influential. Carried out with the guests should be more emotional, information communication. With guests to understand and acceptable methods for the timely transmission of information concerned the hotel to the guests, and timely collection and response requirements of the guests in the hotel and guests erecting an effective communication between the bridge, so that they establish a good, solid mutual trust relationship.
2. Distinctive personality, characteristics and cultural
Personality is the brand's soul. The increasing homogenization of the proct today, if the additional benefits in the proct level, and the media still can not be differentiated, it will soon be submerged in the sea of proct information, to be forgotten.
Brand personality consists of two dimensions: the visual dimension and cultural dimension, in terms of its visual level, the establishment of unique visual image of the brand personality is important because 85% of people's information obtained from the vision. Therefore, the hotel must be based on its own characteristics, from the store logo, store standard, hotel design, decoration, color, etc. on behalf of creating a highly personal brand of visual effects, so that the guests will be able to distinguish between you and one other hotel different.
Culture is the soul of the brand, the brand is a culture in the final analysis procts. Precipitate a brand of cultural traditions and orientation are the focus of corporate brand building. Brands evoke the cultural part of the psychological identity of the most important factor, and sometimes as a symbol of deep into the hearts of consumers. It chose the brand, is determined to give people more of a spiritual feeling to people passing way of life.
3. Perseverance, innovative
Variable in order to create timeless. Market competition in the hotel instry, if not a sense of innovation, it may be updated, and sometimes even just changing some features replaced by hotels, so innovation is the survival and development of hotel vitality and value. Through the target innovation, proct innovation, service innovation and other ways to achieve lasting communication with customers and to meet the evolving service needs.
Hotel proct innovation is not only the past, re-packaging and portfolio of procts, but also in the use of advanced high-tech means to develop a new hotel procts, such as caused by the use of high-tech hotel intelligent monitoring system, magnetic door locks, so that customers safer and more convenient.
To build brand loyalty is not an overnight thing. From a psychological point of view, customers have a right to a certain brand awareness, understanding and consolidate the process. Hotels by persistent and untiring efforts and innovation, training, consolidation of customer loyalty to hotel brands to effectively maintain the development of competition in the market share of its own to achieve a virtuous circle of market competition, thus creating an endless stream of economic benefits。
终于完事了，太累了！！！
慢慢看，别看错了，我都快花眼了。
热心网友
时间：2022-06-25 21:17
想要好翻译，找熟人吧，除非高手无聊透顶了，谁愿意亲自来翻呢。 今天心情好，帮你来个第二条：
2. Sharp Chacteristis&Distinguishing Culture
Characteristis serves as the lifeblood of a brand. In today's information world, a procts would easily be discarded and forgotten, if there are no distinctive characteristics in terms of its added value and marketing methods.
The features of a brand fall into two categories, namely, visualized feature&cultural feature. The former one demands intensely an special visual effects and associations of this brand, since people derive 85% information from their visual sights. The hotel, therefore, must design an outstanding and extraordinary visual association of its brand by arranging its sign, mark, designing, fitting, and colors, so as to enable the customers to find its different characteristics from other places.
Culture serves as the soul for a brand. A brand, in nature, is a proct with culture, whose cultural traddition and orientation is of vital significance to a well establishment of the brand. The culture part of a brand is the most important factor that rouses consumers' recognition for it, and sometimes, goes engraved in consumer minds as a kind of symbol. People choose brands, not least because of an spiritual effects: brands deliver the customers an life-style.
