为什么一款简单的应用yo火了simple app says it all in style
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发布时间:2022-04-27 06:31
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时间:2022-06-27 18:04
最近,一款只能向他人发送一个字“Yo”的手机应用风靡美国。
The app, named Yo, reached No 1 in the Apple App Store in the US last week, after The Financial Times broke the story on June 18 that the app has received $1 million (6.23 million yuan) in investment funding.
《金融时报》6月18日的报道中称,这款名为 “Yo”的应用已获得100万美元(约合6230万人民币)的融资。而上周,Yo已升至美国苹果手机应用商店排行榜的首位。
Created in just eight hours by Or Arbel, a 32-year-old app developer from Tel Aviv, Israel, Yo claims to be the “simplest and most efficient communication tool in the world”. With a single tap, users can send the word “Yo” to one another in a voice notification — and nothing else.
这款应用仅用8小时就开发而成,而它的开发人——来自以色列特拉维夫的32岁研发员奥尔•阿拜尔——说:“Yo是目前全世界最简单、最高效的通讯工具”。因为只需一个简单的按钮,用户就可以把“Yo”这个单词以语音提醒的方式发给别人,而这也是Yo的唯一功能。
Arbel enthused about his app in an interview with The New Yorker: “It’s a whole new way for communication. A hundred and forty characters is way too much these days… It’s lightweight, easy, you don’t have to open a message — the notification itself is everything you need.”
在《纽约客》的采访中,奥尔对他的应用热情满满:“这是一种全新的沟通方式。在当今时代,发送140个字母实在太长了……Yo简短轻便,你甚至不必打开每条消息,因为你只需要提醒本身就行了。”
When Yo was launched on April Fools’ Day this year, the Apple App Store at first rejected it on the grounds that it lacked substance. Many people still see the app as a joke. Some technology experts, like Polly Mosendz from The Wire and Judd Legum from Think Progress, point out that the way a simple app like Yo got millions in funding says much about the impending burst of the tech bubble.